August 2019 - Present | Senior Graphic Designer
As a Senior Graphic Designer at CBDHR, I create content, ads, and branding for over 500 real estate agents across San Antonio, New Braunfels, San Marcos, and South Texas. I utilize the Adobe Creative Suite to deliver a wide variety of marketing materials to elevate brand presence in our multiple regional offices. I create marketing collateral for both company and agent-led events & listing promotion, including brochures, booklets, banners, ads, video, social media graphics, physical merchandise, and more. I support the real estate agents with the marketing they need to get their listings sold, from homes that range to a hundred thousand to over a million.
Our marketing team functions as an in-house agency, so I will create anything that is requested! I currently manage and collaborate with a talented marketing team, ensuring swift delivery of digital and print materials. I work closely with the sales agents to develop personalized branding, and I often coordinate with both our internal and external print shops to produce high-quality collateral. I create email campaigns with both copy and imagery to send on behalf of the brokerage and the agents (customized to their request). I implement both national and local marketing campaigns, as I work for a local brokerage but receive initiatives to implement from the National brand. I research the local markets and current trends to keep current and produce effective marketing materials.
In my time here, I have streamlined workflows to reduce turnaround times in a high-volume work environment. I have had the opportunity to learn Monday.com here, as well as other ticket management websites such as Spiceworks. It's my duty to work on multiple projects simultaneously while also keeping aware of each individual project's deadline. I have experience in both hiring and training team members, I currently manage a remote Graphic Designer and local Junior Graphic Designer. I am also cross trained in the roles of my team members to ensure coverage where needed.
Tools Used: InDesign Illustrator, Photoshop, Premiere Pro, Lightroom, After Effects, CapCut, Canva, Bridge
Role: Print and Digital Design, Creating Marketing Materials, Fufilling projects, Art Direction, Team Management, Project Management, Content Creation, Branding, Email Marketing, Video Editing, Market Research, Marketing Campaign Creation, Cross-Trained in Different Marketing Team Member Positions
Booklets & Folded Materials
Flyers & Brochures
POSTCARDS
LOGOS
Social Media Images
Luxury Home Magazine
Agent Focused Projects
Digital Magazine
ADVERTISEMENTS
Email Headers & Campaigns
VIDEO